What It Looks Like:
John, the Chief Technology Officer of a rapidly expanding software company, is faced with a critical situation when a competitor releases a disruptive product that threatens to overtake their market share. The company must decide whether to invest in enhancing their current product or pivot to a new development. With incomplete market data and an unpredictable future, John is unsure how to proceed. In the midst of the uncertainty, he hesitates, unsure whether to double down o...