What It Looks Like: Martin, the Chief Marketing Officer of a major consumer goods brand, faces a public relations crisis when a product recall is announced due to safety concerns. The media frenzy is immediate, and the company’s reputation is at risk. In the emergency press conference, Martin struggles to control the narrative. His speech is rushed, and his body language is defensive, which only exacerbates the situation. He avoids answering difficult questions directly, leaving key stakeholders...