What It Looks Like: The tendency for decisions to be influenced by how information is presented, rather than just the facts themselves. The same data can lead to different choices depending on whether it is framed positively or negatively. James, a senior executive, presents a strategic initiative to his team, but he frames it in a way that highlights only the potential benefits, while downplaying the risks and challenges. As a result, team members are overly optimistic and unprepared for the ob...