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What It Looks Like: Leaders continue investing time, resources, or effort into a failing strategy, project, or decision despite clear evidence that it is not yielding results. Tom, a senior executive, has invested significant resources into a failing project but refuses to acknowledge its shortcomings. Instead of cutting losses, he continues to pour more time, money, and effort into the project, hoping it will turn around. His refusal to pivot or abandon the failing initiative causes the team to...

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