What It Looks Like
A leader says the right things—but their behavior contradicts it.
The team copies the behavior, not the words. Confusion grows.
After the Behavior is Integrated
She becomes the tone she wants to teach.
She doesn’t lecture trust. She embodies it.
The team follows tone, not slides.
Behavioral Impact
Culture aligns with presence
Psychological safety is taught, not declared
Values become intuitive
Contributing Factors (Unconscious Causes)
Over-reliance on instruction or training
Disconnect between self-awareness and embodiment
Pressure to perform culture vs. live it
Underlying Need
To transmit truth without over-talking it
To teach through being
To restore leadership by example
Common Triggers / Distortions
Performance reviews
Team onboarding
Company-wide comms
Remedy & Best Practices
Hold the tone you wish to teach
Remove over-talking from leadership
Speak less when the body already says it
Ripple Outcomes (What Changes)
Culture shifts naturally
Leaders model before they manage
Tone becomes a living curriculum
Guiding Insight
People don’t follow language. They follow your frequency.
